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CO-LOCATED EVENTS

Speaker

Shormin Chowdhury

Senior Manager - Global Cross Vehicle Systems and Software, Ford Motor Company

I am an Expert in the Auto Electronics Industry with a special focus on Connected Car Modules and Future IVI/ ADAS/ Autonomous Vehicle Domain Controllers. Strong automotive electronics leader with 20 years of experience in Infotainment, Cockpit, ADAS and Electric Vehicle modules. Led global teams to deliver in-house built-to-print HW design and SW platforms, resulting in MEGA cost saving (>$300 Mil) and BEST in class quality. I was directly involved and led the System Architecture and Strategy for Leading OEM such as Ford (NA) and Global product. I know the Market Trend/ Technology and Cost Dynamics in the Infotainment Electronics (HW /Complex SW/Integration & HMI) area quite well from 2015 - 2025.

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Sessions

The Journey to Centralized ADAS ECU and Distributed Computing Architecture

Keynote

Monday, December 08

09:00 am - 09:25 am

Live in Dearborn, Michigan

Less Details

The shift from distributed to centralized ECUs for Advanced Driver Assistance Systems (ADAS) marks a major milestone in the journey toward fully autonomous vehicles. This transition enables greater system efficiency, reduced latency, and improved reliability by centralizing data processing and decision-making capabilities. Driven by advancements in radar, vision, and LiDAR sensors, powerful microprocessors, and AI-driven software, centralized ECUs are set to transform autonomous vehicle design and functionality. This presentation will examine the technological breakthroughs, challenges, and roadmap for implementing centralized ADAS ECU architectures and their pivotal role in the future of autonomous driving.

In this talk, you will:

  • Discover the mission and benefits of a centralized ECU approach in enhancing ADAS performance
  • Understand why Apple, Google, and others are investing in connected car technology
  • See how centralized ADAS ECUs are essential for future autonomous driving systems
  • Learn about new business models and liability-sharing strategies in autonomous vehicle development
Presentation

How will facial recognition and eye-tracking shape the future of in-cabin sensing?

2 | Facial Recognition & Eye-Tracking Café

Tuesday, December 09

11:00 am - 03:00 pm

Live in Dearborn, Michigan

Less Details

  • What are the biggest challenges in adopting facial recognition and eye-tracking in vehicles?
  • How can in-cabin sensors enhance safety and user experience while protecting privacy?
  • What role will AI play in advancing real-time in-cabin sensing systems?
  • How will these technologies evolve with autonomous vehicles?
  • What is needed to establish industry standards for in-cabin sensing?
Workshop

Company

Ford Motor Company

https://www.ford.com/
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 190,000 people worldwide
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Co-hosted with
InCabin.Sensing USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
December 08 – 09, 2025
Location
The Henry
Fairlane Plaza, 300 Town Center Drive
48126 Dearborn, Michigan
Phone
+1(518)3102904
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